SwarmSystem

Field guides

What we learned building search and AI visibility for local service companies, written down so you can check it yourself. Every guide carries its own measurements and cites sources you can go read.

1Field guide

What the bots actually see

Client side versus server side rendering for SEO and AI search. Google runs your JavaScript. ChatGPT, Claude, and Perplexity do not. Includes our own raw versus rendered measurement of a live site, where three of four schema blocks turned out to be invisible to every AI crawler.

Published September 10, 2026 Technical SEO Read the guide